Privacy Policy

1. About Us

Puretress Hair Pte Ltd is a Singapore-registered company providing premium hair replacement services, including consultation, fitting, and maintenance of hair systems.

2. Information We Collect

We may collect the following categories of information from you when you interact with our website or services:

2.1 Information You Provide Directly

• Name, contact number, and email address (when you contact us or book a consultation)
• Any additional information you voluntarily share during consultations or communications
• Feedback, reviews, or messages sent through our contact channels

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through Google Analytics to understand how visitors interact with our content. This may include:

• Device type, browser type and version, and operating system
• General geographic location (country or city level only, based on anonymized IP address)
• Pages you visit and the time spent on each page
• Referring website or source of your visit
• Approximate screen resolution and viewport size
• Session interactions such as clicks and page navigation patterns

We have configured Google Analytics with IP anonymization enabled, meaning your full IP address is never stored. This information is used to improve your experience on our website, understand visitor behavior in aggregate, and enhance the quality of our services. We may also use this data through Google Ads for remarketing purposes, allowing us to show relevant advertisements to visitors who have shown interest in our services. You can opt out of Google Ads personalization at any time through your Google Ads Settings.

2.3 Information from Virtual Try-On Feature

Our website includes an interactive Augmented Reality (AR) hair visualization feature. We want to be absolutely clear about how this works:

• Your camera feed is processed entirely within your device's browser.
• No video, image, or biometric data from your camera is ever transmitted to our servers or any third party.
• We do not record, store, capture, or retain any footage from your camera at any time.
• When you close the try-on feature or leave the website, all camera data is immediately and permanently discarded by your browser.
• You may revoke camera access at any time through your browser or device settings.

3. Cookies and Similar Technologies

We use cookies and similar tracking technologies to understand how visitors interact with our website and to improve your browsing experience.

3.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device and remember certain information about your interaction with the site.

3.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly, such as those enabling core features and security. These cookies cannot be disabled.
• Analytics Cookies: Set by Google Analytics to help us understand aggregate visitor behavior, page popularity, and traffic sources. These cookies collect information in an anonymized form.

3.3 Managing Your Cookie Preferences

Most browsers allow you to control cookies through their settings. You may configure your browser to reject cookies, delete cookies after each session, or notify you when cookies are being set. Instructions for managing cookies can typically be found in your browser's Help section.

Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our website with your current browser settings, you consent to our use of cookies as described in this Privacy Policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to
• To provide, maintain, and improve our services
• To improve your experience on our website
• To send you information about our services, promotions, or updates (only if you have consented)
• To detect, prevent, and address technical issues or misuse of our website
• To comply with legal obligations under applicable law
• To protect our legal rights and prevent fraud or unlawful activity

5. Legal Basis for Processing (Under PDPA)

Under the Personal Data Protection Act 2012 of Singapore, we process your personal data on the following legal grounds:

• Consent: When you voluntarily provide your information or agree to our practices.
• Legitimate Interest: To operate and improve our business in ways that would be reasonably expected.
• Contractual Necessity: To fulfill our obligations when you engage our services.
• Legal Obligation: To comply with laws applicable in Singapore.

6. Data Sharing and Disclosure

We do not sell, trade, rent, or otherwise transfer your personal information to third parties for their marketing purposes.

We may share your information only in the following limited circumstances:

• Service Providers: Trusted third parties who help us operate our website, understand visitor behavior, and reach potential customers. This includes our website hosting provider (Netlify), our domain registrar (Cloudflare), our analytics provider (Google Analytics), and our advertising platform (Google Ads for remarketing). These parties are bound by their respective privacy policies and may only use your information as necessary to perform their functions.
• Legal Compliance: When required by law, court order, or valid legal request from Singapore government authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of business assets, provided that the receiving party agrees to protect your data in a manner consistent with this Privacy Policy.
• With Your Explicit Consent: When you have specifically authorized us to share your information.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law.

• Website interaction data: Retained for a maximum of six (6) months, after which it is automatically deleted or anonymized.
• Consultation and service records: Retained for the duration of our service relationship plus any period required by Singapore law.
• Communications: Retained only as long as reasonably necessary to address your inquiry.

You may request earlier deletion of your data by contacting us at any time (see Section 11).

8. Data Security

We take the security of your personal data seriously and implement reasonable technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encrypted data transmission (HTTPS) across our website
• Restricted access to personal data on a need-to-know basis
• Regular reviews of our data handling practices
• Secure storage of any records held by us

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

9. International Data Transfers

Some of the service providers we work with may be located outside of Singapore. Where personal data is transferred outside Singapore, we take reasonable steps to ensure that the receiving party provides a standard of protection comparable to that under the PDPA.

10. Children's Privacy

Our website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children. If you believe we may have inadvertently collected data from a child, please contact us immediately and we will take steps to delete such information.

11. Your Rights Under PDPA

You have the following rights regarding your personal data under Singapore's PDPA:

• Right of Access: Request a copy of the personal data we hold about you.
• Right of Correction: Request correction of any inaccurate or incomplete personal data.
• Right of Withdrawal: Withdraw your consent to our processing of your personal data at any time.
• Right of Deletion: Request that we delete your personal data, subject to certain legal exceptions.
• Right to Lodge Complaint: File a complaint with the Personal Data Protection Commission (PDPC) of Singapore.

To exercise any of these rights, please contact us:

We will respond to legitimate requests within thirty (30) days.

12. Third-Party Websites

Our website may contain links to external websites, including social media platforms and messaging services (such as WhatsApp, Facebook, TikTok, and Instagram). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Marketing Communications

We may send you marketing communications only if you have provided consent or where permitted by law. You have the right to opt out of receiving marketing communications from us at any time by:

• Contacting us at puretresshair@gmail.com
• Following the unsubscribe instructions in any marketing email
• Requesting to be added to Singapore's Do Not Call Registry (for calls and SMS)

14. Data Breach Notification

In the unlikely event of a data breach that is likely to result in significant harm to affected individuals, we will notify the Personal Data Protection Commission (PDPC) and all affected individuals as required under Singapore law, without undue delay.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you through our website.

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.

16. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Singapore. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Singapore.

17. Complaints

If you have any concerns about how we handle your personal data, please contact us first at puretresshair@gmail.com. We will make every effort to resolve your concerns promptly.

If you are not satisfied with our response, you have the right to lodge a complaint with:

18. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us: